"Shanti Das has written a conversational yet compelling narrative for students and young aspiring Urban Music professionals which I will call virtual mentoring. Shanti does a nice job of keeping the reader engaged while providing enough tangible examples about her career trajectory and work ethic to drive her overarching points of tenacity, character, integrity, true self, resolve, commitment, and sacrifice. With short, motivational chapters, Shanti's book is a fast read but one that students can refer to quickly for a boost of confidence or for a sharp reality check.
While slanted toward a female audience, this book is appropriate for all. Perhaps one of the most compelling chapters includes an expansive list of several of the women in the seat of power in media. I thought that this chapter in particular will speak to young women who are unclear about their true career options. However, the book may also send a strong message to young men - respectful treatment of women is key because they may be YOUR boss. I do also appreciate that Shanti took the approach of celebrating male artists and executives that shine and whose character and professionalism, and mentorship, is so valued.
As a music business consultant and educator, I would love to see Shanti write a lengthier, more detailed version of her story, filled with some of play by play behind the success of her brand and business acumen. That said, my desire to read more from Shanti speaks to how well she provides a snapshot of her career path, encourages the value of mentorship and education, warns against falling into the woodwork or feeling entitled, and more. This book is about hustle and humility. And students would be well served to take note of all the people who she names in the book. These are key industry figures and students should have immediate recognition. Props to Shanti Das for helping facilitate that awareness.
- DARCIE-NICOLE WICKNICK
"...ASK DARCIE" MUSIC BUSINESS CONSULTING
THE BOSTON HIP-HOP ALLIANCE