March 27, 2014
5 for 5 Student Spotlight: The Hip-Hop Professional wants you to meet Courtney Edwards:
Q: What’s your major/area of interest and what school do you attend?
A: I am currently obtaining a Master’s of Business Administration and my field of interest is Marketing Communications and International Business at Roosevelt University.
Q: What are some of your current projects or activities that you are engaged in on campus? Also, have you completed any beneficial internships/summer programs?
A: Since graduating in 2012 with a B.A in Mass Communications I have remained proactive in my field. By taking on three internships during my undergraduate years I believe those experiences truly developed my skills. I am currently a Marketing Coordinator for a Dental and Cosmetology brand in Chicago, and I also create social media content and establish viral engagement with a variety of promoters, event planners and businesses throughout the Midwest. In addition, I book talent, create promotion and marketing plans for concerts and festivals, which what I absolutely love to do. As an active Order of Eastern Star member and Alpha Kappa Alpha Sorority Inc. member I take pride in my organizations by developing various ways to give back to all communities and remain a vital support for all youth. I created a t-shirt line with one of my greatest friends from college called C&A Clothing. The purpose of the clothing line was to promote positive thoughts. Our first t-shirt design read: “Plan. Execute. Conquer.” Those words symbolized what it takes to succeed in life. Through the t-shirt line we were able to give back to 3 families this past Christmas and developed a food drive to feed the homeless. I still keep in touch my dean and professors and as well as peers from my undergrad and plan to visit and speak at our annual Communication Week this May.
Q: How hard is it being a student and balancing the work you do towards your career goal?
A: The balance of work and school can become overwhelming at times but every dream is worth going after. I believe if obtaining our goals were meant to be easy, the victory of reaching them might not be as rewarding.
Q: Have you had any good mentors helping you along the way?
A: I have had so many mentors who are well established in all forms of business. Gaining mentors, in any field is so important. When your able to learn from someone who has been where you want to go and can give personal and professional advice, you should take it. The greatest advice I ever received was “Go For It!!” Honestly every mentor I have had from the dean of my college to my big sis Candace J and even now Miss Shanti, they all tell me to Go For It!! I appreciate them so much.
Q: Where do you see yourself in 5 years?
A: I see myself traveling the world creating marketing plans for major or indie music artists. I enjoy developing creative ideas that will engage consumers through viral communication as well as personal community outreach. The perfect title for me would be Director of Promotion/Marketing for New Business Development. I also would want to work in artist development. I find music and artistry amazing in the beginning stages. It’s like art in the rarest form. In the future I would like to start my own marketing & media company that focused on creating a major development of international media and business with artist, actors, pro athletes and models. I am a true hip-hop head at heart so in everything I do hip-hop remains the culture and that’s who I do it for!