March 17, 2014
5 for 5 Student Spotlight: The Hip-Hop Professional wants you to meet Sasha Gwin (Kennesaw State University)
Q: What’s your major/area of interest and what school do you attend?
A:I am a senior at Kennesaw State University majoring in Communication and Media Studies with a certificate in the Joel A. Katz Music and Entertainment Business Program.
Q: What are some of your current projects or activities that you are engaged in on campus? Also, have you completed any beneficial internships/summer programs?
A: As a senior in my last semester of my undergraduate I am focusing on finishing the remainder of my classes to the best of my ability. Previously on campus, I have been highly involved with the Joel A. Katz Music and Entertainment Business Program. Through the program I was given the responsibility of coming up with two on campus concert series, together consisting of more than 6 shows. With huge amounts of help from an amazing team, the series turned out to be a huge success. Off campus, however, I have had so many awesome opportunities with some really great companies and people. I have been fortunate enough to be an intern with Michael Ford and his wife, the singer and “R&B Diva” Keke Wyatt. With them I focused on social media and administrative duties. After finishing a semester with them I was able to get an internship with the Philips Arena in the Business Development and Arena Marketing Department. While working at the arena I assisted in creating promotional campaigns for the concerts as well as logistics and VIP on show days. Currently, I am interning with Harmony House Entertainment, a music production company and now independent record label with Mike Kelly Johnson and producer/songwriter, Chuck Harmony in the Executive Administration and Digital Strategy Department.
Q: How hard is it being a student and balancing the work you do towards your career goal?
A: Balancing work, internships, career endeavors and school is something that did not just happen for me. At first, it was extremely hard, especially in my first year or so of school. It was more than just school and work that I had to focus on. There was this newfound freedom of being away from home and having a social life. It was so hard for me, but it only took one semester of less than acceptable grades to get my life right. After that, I realized that I had to prioritize. I realized what was important to me and where I wanted to be and what I had to do to get there. Once I got that together, it lit a fire under my butt and put stars in my eyes. I developed a drive and ambition and saw my potential. From there, everything else seemed to fall into line.
Q: Have you had any good mentors helping you along the way?
A: I have gained a handful of great mentors along the way. I feel like I have developed great relationships throughout this journey. Each step I have taken I have gained at least on amazing person that I could call, get advice from, and bounce ideas off of. I have been fortunate enough to have met some really successful people who want to be there for me and see me succeed. I could not be more thankful for that.
Q: Where do you see yourself in 5 years?
A: Ultimately, in 5 years I see myself being successful, working in a position that I love in the music and entertainment industry. In my work, I see myself working with live music performances, event coordination and marketing where no two days are the same.