September 29, 2014
The Hip-Hop Professional wants you to meet Samu Rast (Syracuse University)…
Q: What’s your major/area of interest and what school do you attend?
I’m currently one of seven master’s students in Syracuse University’s first Audio Arts class, a music industry/production M.A. program that is housed jointly in the S.I. Newhouse School of Public Communications and the College of Visual and Performing Arts. Though I graduated from the University of Michigan in 2012 with a degree in French Horn Performance, my interests have now shifted from classical to popular music.
Q: What are some of your current projects or activities that you are engaged in on campus? Also, have you completed any beneficial internships/summer programs?
The seven of us in Audio Arts have started a Young Artist Development Agency called Made At SU. We find incredibly talented students right here at SU, book them live shows, get them studio time, and promote their music; in short, we’re providing them with opportunities and consulting on how to move their artistic careers forward. This semester, I’m also acting as a talent scout for RM 64/Red Bull Records’ Falcon Project.
Q: How hard is it being a student and balancing the work you do towards your career goal?
Our professors in the Audio Arts program are doing an amazing job of allowing us to tailor our class choices to our individual career interests. The same goes for my workstudy position, which involves managing the sound studios at the Newhouse School. In that sense, they’re making it easy for us to balance the two.
Q: What are your top social media platforms that you use and why?
I have to admit that I was never a huge fan of any of the major social media sites, and it wasn’t necessary for me to engage in social media actively while I was pursuing an orchestral career. Now that I’ve shifted to popular music, I’ve learned that embracing platforms like Twitter and Soundcloud can be incredibly beneficial. I’m a fan of Twitter because it gives you unprecedented access to follow or tweet at people in the industry when sending a Facebook or LinkedIn request wouldn’t be as appropriate. Soundcloud is a fantastic place to find talented new artists, as well as a place to push my own music.
Q: Where do you see yourself in 5 years?
I see myself working in A&R as well as producing pop music. A&R because I love working with talented young people and because I have a knack for bringing the right people together on projects. And pop production because all those years of classical training have given me an ear that I don’t want to waste.