March 5, 2014
5 for 5 Student Spotlight: The Hip-Hop Professional wants you to meet Jessie Bonham (University of Georgia)
Q: What’s your major/area of interest and what school do you attend?
A: I am a junior at the University of Georgia studying Public Relations and Interdisciplinary Writing. I want to work in the entertainment industry, promoting movies, television and theater. I am particularly interested in brand management and market research. I want to research audiences and interactions within the digital space in relation to online marketing and more.
Q: What are some of your current projects or activities that you are engaged in on campus? Also, have you completed any beneficial internships/summer programs?
A: Currently I am the co-editor of the PRecedent, a public relations newsletter published by the University of Georgia chapter of the Public Relations Student Society of America (PRSSA). [http://issuu.com/prssauga] I also design print and online ads for the university school newspaper, The Red and Black. [http://www.redandblack.com/]
Summer of 2013 I was a consumer marketing intern for Turner Broadcasting at the Adult Swim Network. While there, I was immersed in the marketing side of television. I did weekly research on ratings and completed a social media competition report, studying the brand position of Adult Swim.
Additionally, I coordinated content for the Facebook page and contributed to marketing strategies for new upcoming shows like Rick and Morty.
Q: How hard is it being a student and balancing the work you do towards your career goal?
A: There are definitely downsides to picking the most social major in the University of Georgia, like no time to be social, but it’s almost part of who I am. I’m constantly going, picking up new projects, going to events and working on long-term assignments. I’m doing something I love, so it doesn’t feel like work. Even when I am just sitting and watching television, there’s something wonderful about reassuring yourself “it’s for your career.”
Q: Have you had any good mentors helping you along the way?
A: I’ve had many wonderful mentors over my college career, but three have really impacted me. My professor Dr. Betty Jones brought out my love of design and urged me to purse it. Jamaal Orr, took me under his wing at Turner and guided me within the marketing world. And last, Scooter MacMillan, a wonderful mentor I had at my first internship. I worked at the Springer Opera House in Columbus, GA, building ads and learning about marketing for the arts. He sparked my love of connecting with people and taught me how to be an asset. I don’t think I would be where I am today if it hadn’t been for him.
Q: Where do you see yourself in 5 years?
A: Managing public relations at Walt Disney, or Turner, or HBO…hey, go big or go home!