March 3, 2014
5 for 5 Student Spotlight: The Hip-Hop Professional wants you to meet Jamie Gottlieb (University of Georgia)
Q: What’s your major/area of interest and what school do you attend?
A: I want to work in digital marketing and brand communication, specifically using social integration and emerging technologies to create interactive, technologically-rich experiences for people at the intersection of media, creativity and technology. I’m a junior at the University of Georgia studying public relations, sociology and new media.
Q: What are some of your current projects or activities that you are engaged in on campus? Also, have you completed any beneficial internships/summer programs?
A: I am the promotions director for TEDxUGA (www.tedxuga.com) where I create marketing and communication strategies to promote TEDxUGA and “ideas worth spreading” across campus. I’m also a student judge for the George Foster Peabody Awards, which recognizes excellence in electronic media. Through the student-run PR firm Creative Consultants, I’m also working as the Junior Account Executive for Out of Darkness, which works to stop and prevent human trafficking in Atlanta.
Additionally, I worked as the content producer for Grady College’s responsive, web application GoGrady (www.gogrady.uga.edu) through the New Media Institute. This was the first app of its kind for Grady, and I’m so happy I was one of four students to create and execute it.
Last summer, I interned at Turner Broadcasting as the digital engagement and social learning intern for Talent Development. While at Turner, I created an internal, company-wide WordPress focusing on informal learning and created a marketing plan for a mobile application.
Q: How hard is it being a student and balancing the work you do towards your career goal?
A: On some days, it’s difficult, but on others, the combination of work and school doesn’t overwhelm me. I choose to be involved in organizations and projects I’m passionate about, so although there’s a lot of work, it never feels like a job. I truly enjoy what I do, and I’ve found it to be incredibly rewarding.
Q: Have you had any good mentors helping you along the way?
A: Yes, of course. I definitely wouldn’t have been able to navigate my college career without the dedication of professors and people I’ve worked with. I usually talk with these people at least once a month to catch up on our lives and careers. To be truthful, some of my biggest mentors have been the women I worked with at The Red & Black. We created a Lean In Circle, and the conversations we’ve had feel much more valuable than anything I’ve gotten from formal mentors. They understand where I am in life and help me work through any problems I face by just being there to listen.
Q: Where do you see yourself in 5 years?
A: With the first steps of my career and college graduation around the corner, I have spent hours plotting my future. A multitude of ideas and opportunities may present themselves, but I want to find a corner of the media industry that sparks my curiosity. I found my love for media while working in social and digital at The Red & Black and Turner Broadcasting. At the moment, I enjoy digital media marketing and brand communication the most. In the short-term, I hope to gain insight, skills and have experiences that are beneficial to my career. Still, I want to be poised to take advantage of new opportunities that might come my way. I may stumble into something extraordinary. Overall, I plan to find a media company that invests in and supports me with learning opportunities, positive reinforcement and a sense of curiosity and innovation. Every choice I make is intentional, but I’m okay knowing that I’m still searching and always moving forward.